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Experience

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Board Leadership

2004 – 2013

Board Director | Vice Chairman

CITY & COUNTY CREDIT UNION (FORMERLY MILL CITY CREDIT UNION)

City & County Credit Union is a $300M financial institution providing consumer and commercial banking services, mortgages, credit cards, and wealth management solutions.

Served nine years on the Board of Directors, including elected service as Vice Chairman and participation on the Assets & Liabilities Committee (ALCO).

Board Contributions

  • Provided governance oversight for a growing financial institution.
  • Participated in strategic planning, financial oversight, and enterprise risk discussions.
  • Contributed executive leadership perspective in areas including growth strategy, customer experience, and organizational performance.
  • Supported effective governance practices through board and committee leadership.

 

Executive Experience

2018 – Present

Chief Marketing Officer

PROTOLABS

Protolabs (NYSE: PRLB) is a global leader in digital manufacturing, providing rapid prototypes and on-demand production parts for the automotive, aerospace, industrial, and medical industries. As a $500M+ publicly traded ecommerce B2B company, Protolabs has transformed manufacturing through a fully digital customer experience.

Executive leader responsible for global commercial strategy spanning marketing, product development, ecommerce, sales and marketing operations, and business development. Partner with the CEO and executive team to drive growth, strengthen market position, and advance digital transformation initiatives.

Key Contributions

  • Lead global go-to-market strategy across North America, Europe, and Asia.
  • Responsible for more than $100M in annual new revenue generation.
  • Own digital commerce strategy and customer experience initiatives for a global digital manufacturing leader.
  • Align marketing, product, pricing, revenue operations, and business development capabilities to accelerate profitable growth.
  • Lead global teams focused on innovation, customer engagement, and commercial execution.

 

2017 – 2018

Chief Marketing Officer

CAMBRIA

Cambria is the world’s largest luxury quartz surface company and a family-owned business that created and established the quartz category.

Served as executive leader responsible for global consumer marketing, B2B customer marketing, and marketing operations. Partnered directly with the CEO and ownership team to modernize the company’s commercial approach and accelerate growth.

Key Contributions

  • Led transformation from a traditional marketing model to a digital-first growth strategy.
  • Increased market effectiveness through integrated consumer, customer, and digital initiatives.
  • Directed a global marketing organization of 125 professionals and a $25M budget.
  • Supported new product launches and initiatives designed to strengthen market leadership.
  • Improved marketing efficiency and profitability through stronger measurement, capabilities, and execution.

 

1997 – 2017

Progressive Leadership Roles

GENERAL MILLS, INC.

General Mills is one of the world’s leading food companies, operating in more than 100 countries and managing a portfolio of iconic brands including Cheerios, Yoplait, Pillsbury, Betty Crocker, Nature Valley, Häagen-Dazs, and Annie’s.

Progressed through six increasingly senior leadership roles over a 20-year career, gaining broad experience across brand strategy, customer marketing, growth platforms, ecommerce, licensing, and integrated marketing capabilities.

Key Contributions

  • Led global marketing capability development across multiple businesses and brands.
  • Directed integrated marketing strategies for iconic consumer brands including Cheerios and Pillsbury.
  • Managed significant marketing investments, including an $18M operating budget and internal/external teams.
  • Built and led strategic growth platforms, including the development of a leading loyalty and membership program in the consumer packaged goods industry.
  • Managed multiple P&Ls and business development initiatives spanning B2B, B2C, licensing, ecommerce, and affinity partnerships.
  • Developed deep expertise in customer strategy, consumer behavior, brand building, and commercial growth.

 

Education

 

BA, Advertising

IOWA STATE UNIVERSITY

 

Masters, Digital Acceleration

HYPER ISLAND