Brian Peters is a public company executive, experienced board director, and commercial growth leader with more than 30 years of executive leadership spanning Fortune 200, publicly traded, and founder-led organizations. Throughout his career, he has helped organizations accelerate growth, strengthen competitive positioning, and navigate digital transformation by aligning strategy, customer insight, product innovation, and commercial execution. His leadership experience extends across marketing, product development, ecommerce, pricing, revenue operations, business development, and global go-to-market strategy.

As Chief Marketing Officer at Protolabs (NYSE: PRLB), Brian serves as a strategic partner to the CEO and executive leadership team, leading global commercial functions that influence more than $100 million in annual new revenue. His experience includes responsibility for global go-to-market strategy, digital commerce, product management, and customer experience across North America, Europe, and Asia. Prior executive leadership roles at Cambria and General Mills provided deep expertise in building iconic brands, leading enterprise transformation, developing high-performing organizations, and delivering measurable business results across both consumer and B2B markets.

Brian also brings meaningful governance experience through nine years of service on the Board of Directors of City & County Credit Union (formerly Mill City Credit Union), where he was elected Vice Chairman and served on the Assets & Liabilities Committee (ALCO). His board experience provides practical insight into governance, financial oversight, enterprise risk, strategic planning, and executive leadership, complementing his operational background as a C-suite executive.

Known for his collaborative leadership style and strategic perspective, Brian helps boards and executive teams balance innovation with disciplined execution. He is recognized for asking thoughtful questions, building alignment across stakeholders, and focusing on sustainable long-term value creation. His experience working with public companies, founder-led businesses, and global organizations enables him to contribute practical guidance on growth, digital transformation, customer strategy, organizational effectiveness, and commercial excellence.

Board Perspective

Brian is particularly interested in serving organizations navigating periods of growth, transformation, or market disruption. He brings an enterprise-wide perspective grounded in governance, customer-centric strategy, digital innovation, and operational execution, helping boards and leadership teams make informed decisions that strengthen competitive advantage and create long-term shareholder and stakeholder value.

Featured Profiles

Brian’s executive leadership and industry expertise have been recognized through corporate leadership profiles and respected manufacturing organizations.

• Manufacturing Leadership Council – Executive Profile
  https://manufacturingleadershipcouncil.com/people/brian-peters/
• Protolabs Executive Leadership Team – Corporate Leadership Profile
  https://www.protolabs.com/about-us/